We wanted to help automate a lot of the manual and tedious processes that plagued creatives using AI as the engine, so we started focusing on solutions and tools within video specifically. As we saw patterns emerge with how our early users were leveraging our product, we realized that there was a lot of opportunity to expand into video and serve the full video production process. We knew this emerging technology needed to be more accessible and it needed to be tested, so that’s where we started. “The early iteration of Runway enabled users to deploy and run machine learning models easily. I am not sure AI can do that… yet.”Īmong those leading development of the next generation of creative tools with AI is Cristóbal Valenzuela, co-founder and CEO of Runway. I find that real design is not always about flashy and impressive visual tricks, but about consistency of vision and the ability to invent something novel. “So much concept art is all about generating options quickly, and AI seems particularly well-adapted to that. And right now, there is an opportunity to redefine the creative process as the technology radically alters the skillset required to produce a piece of art where prowess with linguistics circumvents the ability to wield a pencil or brush.īut does mechanizing artwork take away the mystique or expand the talent pool of creativity? “I can see AI becoming a game-changing influence, depending on the parameters of concept art,” notes John Howe who has gained international acclaim for his The Lord of the Rings illustrations. Far from becoming the belligerent self-aware entity determined to eradicate the human race, AI is already raising ethical concerns about job loss and how the dataset is determined and collected with or without permission. The key to its development is the quality and quantity of the training dataset that the general public has generously provided for free in the digital construct known as the Internet. Safe to say, the use, and societal impact, of AI will only grow as it moves from laboratories into the hands of the masses. The topic of Artificial Intelligence - AI – has dominated the news of late in almost every aspect of contemporary society and culture.
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